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SINGAPOREANS MAKAN
Project Background
To reconnect people from diverse backgrounds, I created Singaporeans' Makan. To showcase Singaporean's cultural heritage with local delicacies through shared experiences, bringing fun to families to appreciate our cultures in Singapore.
Exhibition Photos
The main colours of my attraction uses orange, blue and green to bring out the vibrancy of each area in this exhibit to mainly attract children so families could partake together.
This campaign features a 3 series advertisements on Instagram, MRT train windows and the Big Picture at Suntec City. I focus a lot on bringing these orange humans in my designs to portray a more abstract way of playing with food such as Chicken Rice Beach, Nasi Lemak Slide and Lontong Rice Castles.
This helps to also market Singaporeans Makan in a way that relates to most locals: “Ma Can Play With ‘Food’ Meh?” as flashbacks of actually playing with food with your parents nagging you to stop.
So what's stopping you now?
Let's Play With Food!
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